And don’t get me started on H1 tags. Old school SEOs swear by them, and often suggest if you don’t have keywords in them, your page is doomed. Yet, take them off a page and you’ll be hard pressed to see rankings or traffic changes from Google. Try it yourself. Remove the H1’s from your page, and use a different HTML tag for your headlines. Leave it that way for a few months and check if you see anything other than the normal fluctuations you’d see anyway. Put the H1s back in and watch what happens…that’s right, nothing!

pyramid print Is Most Of SEO Just A Boondoggle?

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Is Most Of SEO Just A Boondoggle?

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